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When talking about the benefits of business continuity planning, industry vendors and business continuity planners typically tout one overarching benefit. When affected by business interruption, having a plan drastically increases your odds of preserving revenue and keeping your doors open.Getting support from each individual member of the C-suite can be made easy when speaking their language. Keep in mind, though, that each member of today’s C-suite has different priorities than they did a decade ago. To make a compelling case for the various benefits of business continuity, emphasize how it helps each executive meet his or her specific goals, and alleviates their pain points.Below you’ll learn about the major concerns each member of the C-suite is facing, as well as how you can position business continuity in a way that resonates with them.Chief Executive Officer (CEO)What They’re FacingThe CEO is under enormous pressure to promote the company’s vision and outrank the competition in a marketplace fueled by rapid technology changes and compliance issues, all while achieving the desired financial results. On top of that, today’s CEO is struggling to overcome a disconnect with employees, who want the CEO to communicate more often, criticize less, and celebrate successes consistently.How Business Continuity Helps Encourages communication between the CEO and staff by requiring interdepartmental coordination. Helps unite various departments and locations for a common purpose. Gives the CEO a chance to evaluate whether the business’s operations reflect the company’s overall vision. Creates a competitive advantage for the organization. Identifies opportunities for improving process efficiencies and revenue streams.Chief Operations Officer (COO)What They’re Facing“Work smarter, not harder” is the COO’s motto. As the person responsible for doing things more efficiently and profitably, the COO is challenged with staying abreast of rapidly evolving technologies, processes, security concerns, and compliance requirements. As if these responsibilities aren’t stressful enough, the COO is fighting for a place in the C-suite.How Business Continuity Helps Allows the COO to become more familiar with critical business processes, products and services, supply chains, employee roles, and technology. Improves business resiliency by allowing the COO to identify interdependencies and single points of failure. Allows for innovation in everyday business activities and quick decision-making during an interruption, which gives the COO a chance to prove their value to the organization. Satisfies federal and industry regulatory requirements.Chief Financial Officer (CFO)What They’re FacingThe CFO role is changing, thanks to the influence of the global financial crisis, big

The exclusive distributor of Avid's broadcast products in the United States and Canada and could also sell Avid's professional products to broadcast customers in both countries on a nonexclusive basis. Before the end of 1998 Avid shipped Symphony, a nonlinear noncompressed editing system for Windows NT that was priced at $150,000 for a basic turnkey system. Employing the familiar Avid Media Composer interface, Symphony was essentially a noncompressed version of Media Composer. For 1998 the company reported revenue of $482.2 million and a net loss of $3.6 million. Contributing to the loss were a one-time charge of $28.4 million and an amortization/depreciation charge of $34.2 million. New Management Addressing Company's Financial Concerns: 1999-2000 The Avid Film Composer won an Academy Award for its concept, design, and engineering, with the Oscar being awarded February 27, 1999. For novice editors, Avid released Avid Cinema for Windows. Priced at $140, Avid Cinema supported Web, CD-ROM, and tape-based distribution. Avid's revenue in 1999 was affected by broadcasters' reluctance to adopt high-definition TV (HDTV), which required digital editing systems. After third-quarter results failed to meet expectations, CEO William Miller and President and COO Clifford Jenks resigned. Contributing to Avid's poor financial performance was its 50 percent discount promotion for its new ABVB (Avid Broadcast Video Board)-based Media Composer, which hurt margins. In October 1999 David Krall was named president and COO. He was formerly COO of Avid's Digidesign division. Krall would become Avid's president and CEO in April 2000. As part of its restructuring Avid

Your Business Growth Library: Books To Inspire and Upgrade Your Organization Cameron wants you to work on your business, not in it. If you have the focus and desire to make some hard choices, you’ll find a ton of sensible, actionable ideas inside.” Your “Go-To Guidebook” When You’re Ready To Scale Up As founder and CEO, you’re used to making all the decisions, but the business you have isn’t yet the one you envision.You need a COO—someone who can help build the company you don’t know how to build on your own. The Second in Command is your go-to guidebook when you’re ready to scale up. Cameron Herold details every aspect of the process, from knowing when you need to hire a COO, through identifying and hiring the right candidate, to successfully onboarding and working with them.The Second in Command reveals the benefits COOs bring to companies and explores the many ways a COO mastermind or COO forum can help grow your COO’s skills. You’ll meet the different types of COOs and understand the role each type plays. Discover how to bring a COO into your company with the least disruption and avoid common problems before they arise. There is no need to go it alone. READY FOR EXPLOSIVE GROWTH AS AN ENTREPRENEUR AND ACCELERATED SUCCESS IN THE REST OF YOUR LIFE?Hal Elrod’sThe Miracle Morning has helped redefine the mornings and the lives of millions of readers since 2012. Since then, careers have been launched, goals have been met, and dreams have been realized, all through the power of the Miracle Morning’s six Life S.A.V.E.R.S.THESE SIX DAILY PRACTICES WILL FUEL YOUR EFFORTS TO CREATE AND SUSTAIN POSITIVE CHANGE IN YOUR LIFE.Now The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life. Cameron Herold— Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful Miracle Morning framework. DEVELOP A VISION FOR YOUR BUSINESS, AND BECOME THE INFLUENTIAL AND INSPIRING LEADER YOU WERE ALWAYS MEANT TO BE.The principles and skills you’ll find in this book will help you to channel your passion and achieve balance in a remarkable new way. – Learn why mornings matter more than you think – Learn how to master your own self-leadership and accelerate your personal development – Learn how to manage your energy—physical, mental, and emotional – Learn how to implement Hal Elrod’s invaluable Life S.A.V.E.R.S. in your daily routine – And much more… You’re already an entrepreneur. Now discover how to take your success to the next level